Most of these strategic competencies are designed to boost the companys strategic planning. It was Samsungs massive advertising coupled with unique Android features that the Samsung galaxy has overtaken the iPhone to become the most popular Smartphone brand in the world. From the above background, it is important to acknowledge the importance of business strategies. Apple is the market leader in the UK with 52.05% market share, and its major competitors are Samsung, Huawei, Motorola, Xiaomi, and Google. The focus on high-end markets is also supported by as another basis for highlighting the similarities between Samsung and Apples corporate strategies (VAR, 2005, p. 3). THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI (2019, March 27). For instance, the companys senior vice-president in the retail department had no authority to direct other activities within the companys retail chain, other than those described within his roles. However, Samsungs management is of the opinion that, when it comes to competing against one another, it will not shy away from the battle. Apple continued on dominating the Smartphone market within the years; however Samsung introducing Samsung galaxy series in 2013 brought increased competition for it. Comparative advertising is complex to implement and can be dangerous for those who use it. On the other hand, Samsung high speed innovation strategy has led to a broad array of products that fit the wide consumer preferences. Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. New product designs were complemented by the introduction of new product designers to increase the scope of Samsungs product design to meet the standards of the highest level of product designs (Henny, 2003). When diverse features are combined in teamwork, a competent synergy is realized. However, Samsung has not shown any interest in joining the growing number of companies entering the software market. It appears that you have an ad-blocker running. Apple was located in Cupertino, California. Though the home appliance market is still dominated by the traditional Japanese and American companies, Samsung is increasingly gaining the reputation as an innovator in this market segment. Steve Jobs often took sick leaves but was present to officiate Apples launch of the icloud. The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. Apple and Samsung are some of the giant technological companies engaged in the same type of business. a) Macintosh known by people as Mac was the first widely-sold personal computer with a graphical user interface and a mouse. Apple started business in 1976 and has since been in competition with other giant multinationals such as Microsoft and IBM (especially in the computing market). This is an uncontrollable aspect of the companys operations. IvyPanda. Its an integral part of our companys philosophy (Henny, 2003, p. 5). To stay successfully relevant in todays business environment, it is important to employ successful business strategies. Apple is one of those brands for me. 2 - Empowering humanity - Ads that strike a chord. However, due to the ongoing court battles between Apple and its rivals, the company is expected to spend a few million dollars settling these cases but in equal regard, observers do not see this move as having a significant impact on Apples financial books (Jason, 2011). VAR (2005) explains that Apple and Samsung share a common business strategy, which is based on producing innovative products. It has been a while since our last video, but here is our video focusing on Smasungs marketing strategy and how they have become a global brand and a world l. The companys strategic planning process is however developed by keeping a close eye on the competition and looking for unexpected ways to overshadow its competition. In fact, Chris (2008) estimates that many changes in the business environment amount to many business opportunities and increased threats. Samsung also equipped the participants, staff and volunteers with wireless communication devices to facilitate the smooth running of the event. This amounts to about half of all the stocks held by the company. FOR THE This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. In this segment of the marketing mix, the emphasis is on how costs speak to the organization and its items, while meeting customer desires. Several employees have benefitted from this program and generally, the program is seen to have a positive impact on the motivational levels of the employees (Mallin, 2011, p. 5). To maintain an edge in the market, Apple improves its existing products by adopting features that appeal to its consumers. This will be an expansion of the form factor. This fear has been expressed despite the fact that the company has made immense profits in 2011, after it posted profit figures of about $4 billion in the last quarter of 2011 alone (Jason, 2011). Samsungs success has also been attributed to the same factor although there is no single individual attributed to the overall company success. Web. Page 1 And, Apple is never hesitating to highlight the advantages of the products to the target audience. "Comparative Analysis of Apple and Samsung." The marketing sector understands customers specifications and relays the feedback to research and development sector for improvement. In this regard, Samsung face threats from low-cost competitors and technological giants such as Apple in its major markets. The loss of market share to Samsung has forced the leaders at the company to come up with ways of improving its competitive strategy. The printer and notebook PC are only some of the products that have been launched in the European market using this strategy. Samsung also strives to achieve this reputation, though their main motive is pursuing a pricing strategy that aims to sustain profit growth. Copenhagen, CPH: Rebidu. Therefore, a companys business strategy can be assumed to be the source for long-term profits because a companys fight in the business world determines its market share and consequently its profitability. For instance, Samsung expects to introduce a new touchpad that is able to operate multiple home appliances from one gadget (Henny, 2003). The latter may include the use of new technology, employment of competent and highly trained personnel (among others). Los Angeles: Investors Business Daily. Till now, Apple was mainly focusing on the development of personal computer and multimedia software such as Pages, iMove, etc. Personally, I like apple products because they are easier to use and are less Executive Summary Apple is an American global innovation organization, headquartered in Cupertino, California, which designs, builds and markets mobile phones, hardware, computer programming, and online administration. Fair Use Policy or become aware of any violations, please do not hesitate to contact us via support@edubirdie.com. The highlighted business strategies adopted by the two companies will therefore be assumed to be the current and prevailing business strategies used by the two companies over the years. The focus on high employee talent was especially fostered by Jobs after he made a debut back to the company after being fired by the companys board in previous years. Sonys CEO was quoted as saying, To survive as a global player, we too have to change (Mallin, 2011, p. 5). For instance, if Apple were to acquire a large financial firm, it would boost its business competence. Talk to the audience in their language 4. Transformational Leadership and Management, The Muenster Pump Company: Reducing Costs. For instance, any move by apple to acquire another technological company (as part of its expansive and ambitious plan to strengthen its market base) would be viewed with extreme suspicion (Jason, 2011). In addition, the company has a compliance program where all employees are subjected to as a standard procedure of training. Partnership is therefore perceived as a last resort because Apple has attempted to silence their partners by sieving what they can disclose (about Apples operations) to the public. From this understanding, it will also be interesting to determine if any other company can slice a share of the market from the two technological giants. If there is one constant attribute in Apples business strategy is that they have successfully managed to control all the unpredictable elements concerning different components of their business strategy. Chris (2008) explains that. For instance, in the 2004 Olympic Games, Samsung was engaged in the Olympics torch journey, which saw close to 2000 people selected to take part in a journey around the world. % From this assertion, Samsung believes that it contributes to the betterment of the society. They also acknowledge that, we go through far fewer layers of bureaucracy to win approval for new products, budgets, and marketing plans, speeding up our ability to seize opportunities (Mallin, 2011, p. 5). This analysis is intended to establish the balance in business portfolio stroked by both companies as they try to maintain a strong command of their primary markets. This view is aimed to developing a connection between the performance of Samsung and Apple in the technological market. Apple organization design was previously in disarray. Digital Marketing Certification: Why It Matters for Your Career? From the above characteristics of Apple and Samsungs business strategies, it is important to highlight the works of previous researchers who have expressed divergent views regarding Samsung and Apples business strategies. The SlideShare family just got bigger. The companys sponsorship of the Olympic Games is part of the companys philosophy of producing better products and services for the betterment of humanity. In the episode in this competition is another dig at Apple; Samsungs Grad Pool Party ad was released in May 2013 to promote their latest smartphone, Galaxy S4. The focus on employee excellence is also another example of Steve Jobs ideals. The television line was among many new television designs using about 1.3 micro mirrors to increase the picture quality (Henny, 2003). SEMESTER 5 Business strategies are known to be the path taken by different companies as they try to outdo their competition. Apple Marketing Strategy: 8 Precious Lessons to Learn 1. The subsequent development of the iPhone and smartphones brought new progress in the mobile phone industry as was later evidenced by Samsung. 40th floor For example, Samsung has been engaged in a long battle with Sony after the latter introduced the Blu-ray technology in its gaming gadgets. VAR (2005) notes that there is probably no other company that has been able to implement this crazy and illogical strategy with much success. A STUDY ON PRICING STRATEGIES OF SAMSUNG AND APPLE VAR. Apple is a leader in the innovation and Samsung is a strong competitor to it. Samsung Apple's business strategies are different and depend on product models. Word Count: 918. Samsungs marketing strategy has also been distinguished from Apples marketing strategy based on its resort to pursue a web-based marketing strategy. It is therefore important to note that, the 2000 Sydney Olympic Games increased the companys brand awareness from 5% to 16.2% (Henny, 2003). student. Partly, the companys struggle to post commendable sales was worsened by the poor performance of the global economy in the past few years coupled with a worsening local economy for South Korea. UNIVERSITY OF MUMBAI The importance of analyzing a companys business strategy can therefore not be underestimated because it touches on different aspects of a companys operations (which determine the long-term health of the company). Samsungs international marketing strategy has therefore been focused on the US market. In an article citing the use of the same child for Apple and Samsungs advertisements, (Jason, 2011, p. 1) explains that. Netflixs growth was therefore hampered as its competitors continued to gain a larger market share because of the environmental boundary changes that did not work in its favor (Jason, 2011). Each iteration to this device brings in a slew of hardware and software improvements. Apple Inc. advertising. The company does so by anticipating new changes in the business environment by establishing the needs and demands of the market so that the companys success is sustainable in the long-term. The ability for Apple to assimilate its activities in the global map is also another hindrance to the companys expansion plans because the company does not have a good record of assimilating its activities into others. Looks like youve clipped this slide to already. Clipping is a handy way to collect important slides you want to go back to later. Samsungs corporate philosophy is encrypted on the companys goal of using its resources to produce quality products, which will benefit the wider global society. 4.8% of sample respondents say that Samsung and Google are far better in thinking innovatively than the Apple company. The iPhone website has clean, clear and witty interface. In addition, Jason (2011) explains that, Besides dominating DRAM chips, Samsung leads in static random access memory and controls 55% of the $2 billion market for NAND flash memory, a technology mainly used in removable cards that store large music and color-image files (p. 4). It is famous for beautiful designs and new applications. They switched their core competitive power from mass manufacture to its own brand which based on digital technology (Henny, 2003, p. 4). How are their business and marketing strategies different? Long leader in the smartphone market since the iPhone, Apple has been dethroned by Samsung. Then began a real patent war in which Apple has long been successful. February 18, 2023. https://ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. Samsung also likes to use many different varieties of prices and pricing for their products that they are selling and they also sell many different types of products with different types of prices while apple sells everything for a more expensive price. Apple VS Samsung f4 P's of Marketing Cost: Apple-Apple utilizes a premium pricing strategy. However, these product have been developed with the anticipation that the turnover will increase in the future. Because Apple Inc., has several products on sale I chose to talk about only 3 products (Mac, iPhone, and iPad) which are the best sold products of Apple. As evidenced in this paper, information from case studies (such as court cases) are highly relied on to develop a framework for the understanding of the research problem. It is however easy for a companys management to ensure their companies competencies are effective to guarantee their competitive positions. Im willing to go thermonuclear war on this., Smartphones, TVs and other key IT products are entering a slow growth phase and our rivals are changing value chains by introducing new technology and business models.. However, low-priced and unique products from companies like Samsung are a threat to Apple. In addition, there was an attached emotional benefit to the games because Samsungs employees felt proud for being associated with the international sports event. The company has received a lot of admiration (both locally and globally) after it was ranked by Fortune magazine as the most admirable company in America (in 2008), and the most admirable company globally (since 2009) (Mallin, 2011, p. 1). Several companies around the globe acknowledge the importance of adopting the online marketing communication. It will be very difficult to predict the timing and severity of the competition. Apple & Samsung Marketing Strategy Ravildjan 51.9k views Pramotional strategy of samsung Vipul Pal 47.9k views Power bank presentation Felix Vong 22.4k views Marketing mix Jugnoo Raja 17.2k views The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan Emre Sarcan Furthermore, since the recent developments of the tussle between Apple and Samsung have not been addressed, the use of secondary research data will provide a broader understanding of the research problem. Among all these videos, we have selected those whose mockery is subtle, or almost . Like Samsung, Apple bets its future success to innovative products. The strategy that the three employed is consistent creative design and concept. Learning a companys business strategy is an important predictor of the companys performance in the business environment. (2005). This aspect has already been highlighted in this paper as one area of Apples key competence areas. The iPhone advertisement of Apple is similar, always with white background, exotically alluring to the users. They wanted to make computers small so people could put them in their homes or offices. This strategy improved the companys competitive position with other competitors (Sony being the main competitor). Moreover, the nature of the business environment has been changing continuously and both companies have had to adopt unique corporate strategies to stay relevant in todays fast-paced digital age. However, on a larger platform, Samsungs resources are designed to strengthen its areas of key competence television market and other hardware market segments. This brand association could be best seen through Samsungs contribution to the technical and logistical sector of the Olympic Games organization. The Samsung galaxy tablet is one such example but still, the Korean giant has not been able to surpass Apples sales in this regard. The political, technological or economic forces, which are prevalent in the operating environment, are just a few examples of some of the most prevalent forces businesses have to manage. More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. There is also the possibility of using Microsofts features in the same manner. For instance, IBM was known to be a very strong hardware manufacturer but after the business landscape changed to the software market, the hardware manufacturing giant was able to save itself from being obsolete to become one of the most competitive companies today. Therefore, Samsung always strives to be in tune with the constant changes in its internal and external environment. The company knows that creating ads that merely portray the benefits of its products won't do. This campaign launched in 2014 became more of a story of people using ipad instead of the product itself. Samsung then acknowledged that the high-end market segment was more competitive than the low-end market and it shifted its marketing strategy in this regard (Henny, 2003, p. 4). Several observers such as Donald Rumsfeld have identified that Apple does not fail to surprise its competitors by producing future-oriented applications (Jason, 2011). 74-gil, In this regard, Samsung has achieved crucial collaborations from other technological firms that act as suppliers and external designers of critical product components. 2023. Furthermore, the introduction of mobile VoIP on the Smartphone is considered another area of key competence, which was advanced by Samsung and Apple, thereby, allowing their customers to use features such as Skype and Vonage on their mobile phones (Deagon, 2011, p. 1). Samsungs employees therefore gained from the sports sponsorship in this manner. The benefit that Samsung has with its products is that there is confidence in all Samsung products due to the way the products are developed. Just as Frito-Lay thinks about the share of stomach it captures with drinks and snack foods, Apple seeks share of screens be it on Mac, iPod, iPhone or iPad. The interpretive technique is the first type of data analysis tool used in this study. So far, the Apple brand has made many headlines in different markets around the world for their unrivaled product categories. For years, Apple preferred vertical integration which limited its capability to collaborate with other business partners and achieve flexibility. Porter explains that a companys activities can be easily grouped into two segments: primary activities that involve the utilization of a companys resources to produce the companys main products and services, and secondary activities that improve the effectiveness of a companys primary activities (Chris, 2008). Different comparative studies have been developed for different purposes. However, the biggest challenge to adopting this strategy is seen from the fact that the high-end market is not expanding as fast as other market segments do. Samsung is also known to have a remarkable sales record in LCD displays and LED screens which puts it at the first spot in the world (compared to other companies, which sell LED and LCD screens). (2019, March 10). Television sets are estimated to fetch about 30% lower than their markup prices five years ago (Jason, 2011). Henry (2003) explains that, Samsung took this challenge as an opportunity. The reduction of energy consumption has also been seen to comply with the European Union (EU) energy regulations. "Comparative Analysis of Apple and Samsung." , or almost ( 2005 ) explains that, Samsung always strives to be the path taken by different engaged. 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